Northern Bottling Company prepared to cater for increased demand in region

The challenge

Northern Bottling Company is the market leader in beverages for Pakistan’s northern region and has been a successful PepsiCo franchise over 25 years. With increasing demand forecast for soft drinks in Pakistan in 2023, Northern Bottling Company (NBC) has relied on Sidel to install a high-volume, high-speed carbonated soft drinks (CSD) line.

The solution

Sidel applied its leading packaging solutions expertise to create the new complete line for NBC, which is a subsidiary of Haidri Beverages Group. Offering a capacity of over 45,000 bottles per hour, the line represents a new era of innovative technologies, high efficiency and productivity in Pakistan's beverage industry. The new line will help unlock further capacity for Northern Bottling Company, which itself saw volume growth of 30% in the year 2021-2022. It handles four bottle sizes and five recipes, producing PepsiCo beverages Pepsi, 7up, Mirinda, Pepsi Diet and Sting energy drink, in 300ml, 345ml 500ml and 1500ml formats.

The outcome

In addition to delivering the high-volume, high-speed CSD line which enables NBC to fulfil increasing demand, Sidel’s complete line will help NBC save energy and resources. In fact, Sidel’s Combi is able to blow bottles using the lowest possible blowing pressure, and the air is recycled It also offers water savings on bottle base cooling. The line is also capable of running recycled PET (r-PET) bottles, and with the Sidel’s patent StarLite bottle base, NBC and PepsiCo’s future sustainability goals will be met. The innovative StarLite bottle base optimises the quantity of PET per bottle, contributing to sustainability both by reducing the use of material and lowering emissions during transport.

"“Sidel’s absolute commitment to service, along with their unique ability to optimise layout within a high-speed line equipped with cutting-edge technologies has impressed us. These were the key reasons that we have entrusted Sidel with our new investment.”"

Ali Navaiz

Group Chief Operating Officer - Haidri Beverages Group

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