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TALA Communications | Beth Milton
Sidel will be participating at the AWA Sleeving Technology Seminar Asia which will take place on Dec 1, 2015 at the Radisson Blu Hotel Pudong Century Park Shanghai. Chris Yao, Business Development Manager for Labelling will be introducing Sidel's rollsleeve labelling technologies at the seminar.
Sleeve labels are renowned for the exceptional range and combinations of graphics and container shapes that stimulate consumer interest in brands and grow brand equity. The AWA Sleeving Technology Seminar Asia provides a platform to address this unique method of product labelling and decoration. The conference will provide delegates with an overview of the global and regional markets by materials and end uses and update delegates on material and equipment developments, as well as discuss how sleeve labels continue to address the needs of brand owners to promote brands and gain shelf appeal.
Why to choose shrink sleeve label?
The potential for the shrink sleeve label to be more customised and eye catching is key to influencing the consumer purchasing decision and ensuring a significant impact on your product's success. The shrink sleeve labels adapt to any surface with no restrictions on container shape. At the same time, it is especially suitable for lightweight containers. The label sleeve can function as an effective seal and can also serve as a light barrier to protect the liquid. With heat shrinking, no traces of glue are left on the bottle, simplifying the recycling process.
In developing the Rollsleeve labeller, Sidel focused on the branding opportunities shrink-sleeve labels present. In addition to its potential for delivering reduced operating costs, the Rollsleeve labeller combines the simplicity of Sidel consolidated roll-fed technology with an innovative, high-speed shrink sleeve process in one single machine.
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