Services Marketing Leader (M/W/D)
FRANCE, Octeville sur Mer
Sidel is looking for a strategic but at the same time well-grounded marketing professional with a solid understanding of the service business and related business models, able to contribute to the Sidel service transformation. The Services Marketing Leader will drive service projects by understanding service challenges and opportunities, supporting the strategic programs that will enable a profitable and sustainable growth. He/She will also analyse internal and external data to increase market knowledge, support business decisions, and drive customer penetration and market share. All this through collaboration and in coordination with the service global and regional leadership.
On this position, your main missions will be:
· Conduct market and business analysis to identify growth opportunities, support strategic decisions, and track market share.
· Manage installed base data to detect opportunities by product line, region, and customer, driving penetration initiatives.
· Help identify, understand, communicate, and exploit different customer segments to create a customer-centric Services organization.
Support the Services organization through workshops and other means for short- and medium/long-term transformation.
Provide strategic insights for the development of the product portfolio and internal communication
· Act as a member of the Site Management Team (SMT), aligning with Services leadership and business line owners.
Master’s degree or equivalent in Marketing, International Management, or related field.
A minimum of 5 years’ experience in marketing, sales, strategy, product management, or business development. Experience in packaging equipment, FMCG, or consulting is a strong plus.
Proven experience in designing (analysis/synthesis) and executing marketing projects.
Proven experience in driving projects in a matrix context.
Results-oriented with a global mindset, strong communication and influencing skills.
Advanced skills in PowerPoint and Excel; keen interest in IT tools.
Languages: fluent English; Italian and/or French would be an asset.
We are committed to providing a diverse and inclusive workplace and encourage applications from individuals with disabilities.