Sidel to support PepsiCo franchisee in Pakistan to keep up with market demand



The Standalone SBO8 Universal2Eco blower for Carbonated Soft Drinks (CSD) is the second blower that PBL has purchased from Sidel in less than a year, with the aim of combining high output rates with exceptional reliability at the company's production facility in Karachi, Pakistan.


"At Pakistan Beverage Limited, we always strive to operate reliable equipment that can help us keep up with the market demand. We have worked with Sidel for almost two decades, and with the use of their machines and innovative solutions, we have seen our production capacity increase." commented Ronnie Daruwalla, Group Director of Manufacturing Operations at PBL.


Growing market demand, growing need for Sidel Services

In Pakistan, the CSD category is second only to milk in terms of quantity consumed. According to industry estimates, the consumption of CSD was estimated at 825.9 million litres in 2015 and projected to exceed one billion litres by the end of 2019 through a Compound Annual Growth Rate (CAGR) of 7.4 per cent. With this growing consumer demand comes the need for greater production volume at an increased level of efficiency.


Sidel ecoovenThat is why PBL renewed its confidence in Sidel following the success of its first SBO Universal2eco blower, which already performs in terms of bottle quality, sustainable and reliable production for multi-serve packages while optimising operating costs. After installing this second Sidel SBO8 Universal2Eco blower, PBL will be producing 16,000 bottles per hour for 500 ml, 1.5 litre and 2.25 litre bottles. Equipped with Ecoven technology, it reduces electricity consumption and offers a large heating reserve and fast heating to facilitate high output. It also delivers excellent heat treatment precision, which ensures identical PET bottle characteristics and quality.  This technology, which has made this SBO range of blowers so successful, has been carried through in the development of the latest modular generation of Sidel Matrix™ blowers and Combis.


"With the positive and long-standing partnership between us and Sidel, we were always confident that Sidel's equipment and services would enable us to maintain our reputation and competitive advantage in the beverage industry in Pakistan and are happy to be collaborating with a trustworthy solutions provider once again," added Yasin Kassam, PBL's Managing Director.


Sidel blowing wheel"Sidel has been operating in Pakistan since 1993, during which time we have built a solid presence in the market, working towards providing innovative packaging solutions to cater to the specific needs of our customers. Throughout these years, we have maintained and built many strong relationships with bottling companies. This success is mainly attributed to the exceptional after sales services we provide, and the quality of our machines that cater to every customer individually," stated Talha Taha, Regional Commercial Manager for Sidel in Pakistan.


PBL currently consists of five manufacturing sites which include the Karachi facility, Yasir Fruit Juice, Hyderabad Plant, Quetta Plant and the Aquafina site. 



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