Sidel

The new office will serve as a regional hub for project management, engineering, after-sales services, and customer engagement, bringing Sidel closer to its customers in Nigeria, Ghana, Côte d’Ivoire, and neighbouring markets. 
 
“West Africa is the most dynamic and promising consumer market in Africa,” said Clive Smith, Executive Vice President, Africa, Oceania & Asia (AOA), Sidel. “Establishing a significant organization in Lagos allows us to understand customer needs more deeply, respond faster, , and offer bespoke solutions across PET, can, and glass for West African consumers.”
 
Expanding footprint across Africa
 
The Lagos office is Sidel’s third location on the African continent, in addition to the South Africa office (its first in Africa) and the East Africa hub in Nairobi. Together, these significant resources reflect Sidel’s long-term commitment to customer proximity, skills development, and sustainable growth across the region.

“We are investing for proximity and long-term growth in Nigeria and West Africa,” said Pietro Cassani, President and CEO, Sidel. “Our further expansion reflects Sidel’s belief that sustainable industrial development comes through local partnerships, local talent, and continuous innovation across all packaging materials – PET, can, and glass.” 

Strengthening regional growth

Nigeria is Africa’s largest economy and home to over 230 million people, representing the continent’s biggest consumer market. In 2024, the Nigerian food and drink market was valued at USD 54.1 billion and is projected to grow at around 6% CAGR through 2033.

Across West Africa, consumer trends are shifting toward healthier beverages, premium products, and sustainable packaging solutions. This is creating demand across multiple formats – from lightweight PET bottles to recyclable glass and aluminium cans. Sidel’s technologies such as EvoBLOW, EvoFILL Glass, and Super Combi enable customers to achieve operational efficiency while reducing energy use and material waste.
 
Proven partnerships in Africa

Sidel’s strong track record across the continent includes several landmark projects. In Nigeria, Sidel partnered with StrongPack to deploy one of Africa’s fastest PET water lines and multiple additional lines, including those with Actis™ coating technology for lightweight bottles with extended shelf life. 

In Ghana, Sidel equipped Twellium Industrial’s Kumasi plant with two high-speed PET packaging lines and advanced labelling for traceability. The company also installed Africa’s first Sidel Matrix™ system for Coca-Cola SABCO in South Africa.
 
Local collaboration and innovation
 
The Lagos office will also focus on developing local expertise in engineering and services to strengthen customer support and foster job creation.

Following the successful opening ceremony, Sidel also hosted a customer innovation seminar on “Driving Packaging Innovation and Sustainability for Tomorrow,” attended by key customers from Nigeria and Ghana.