Genki Forest’s low-calorie, low-sugar products have captured the market for China’s Generation Z consumers since its launch in 2016. Its ‘0 Sugar, 0 Fat, 0 Calorie’ flavoured water has opened up a new wave of healthy sparkling drinks in ten different flavours such as white peach, cranberry soup, and cucumber. The company’s sales grew 160% between 2020 and 2021 to reach CNY7 billion and it is now expanding into overseas markets.
Genki Forest has built several high-tech production sites since 2020 to meet its huge growth and continues to expand the market by developing new products. Its strong focus on production line efficiency, flexibility and stability, as well as guaranteed product safety, led it to choose leading international company Sidel for its latest high-speed line in Hubei province, China.
Zhang Li, Sidel’s Regional Sales Director, says: “We are committed to helping our customers achieve success through our ‘customer-centric’ concept, and we built up our relationship with Genki Forest over several years. Drawing on our skilled local manufacturing and support capabilities, we could offer Genki Forest high-speed aseptic technology and flexible equipment with excellent sustainability, all delivered ahead of schedule.”
Thanks to its Beijing plant and a mould shop in Shanghai, Sidel can offer its Chinese customers short lead times. Its team worked round the clock, completing the installation of the Genki Forest line in record time for Sidel in China – despite being carried out during pandemic restrictions. Sidel will continue to support Genki’s product innovation. A two-year packaging service agreement gives Genki access to Sidel’s leading PET packaging development and design capability, with continuous support from Sidel’s local and central packaging teams.
Sidel’s Aseptic Combi Predis FMac technology brings efficiency, flexibility, stability and reliability. It can produce both carbonated and still drinks, in aseptic conditions, with low energy consumption and an output of up to 48,000 bottles per hour. Sidel’s Aseptic Combi Predis, a blow-fill-seal solution with dry preform and cap sterilisation, consumes no water and uses very few chemicals to sterilise the whole packaging during production.
Sidel has now installed nearly 120 aseptic beverage packing lines in China, and more than 300 worldwide. The Aseptic Combi Predis technology received FDA approval in 2017. The Genki Forest line has passed all microbiological tests, ensuring complete customer satisfaction.