Grupo GEPP PepsiCo
Carbonated Soft Drinks
A key part of GEPP’s main objectives is to be a pioneer and key player in the creation of a true circular plastic economy, within Mexico’s region. The company was looking to strengthen their returnable packaging operations, and avoid the use of virgin resin. Sidel was able to support by installing expanded returnable PET and glass bottling lines to meet this goal, as well as growing consumer demand.
Grupo GEPP strode towards its commitment to sustainability and the circular economy by choosing Sidel to support with the installation of a partial returnable glass bottle (RGB) line at GEPP’s Puebla facility in 2018. Building on this success, a combined returnable PET and glass line was commissioned in Apodaca in 2019. And in 2020, Sidel delivered a complete returnable PET line in Guadalajara, designed to handle 2L, 2.5L, and 3L formats, with built-in capability to accommodate RGB in the future. In 2021, Sidel also delivered a new returnable PET line and glass line in Merida.
The returnable glass bottle is a key part of GEPP’s broader strategy to reduce the use of virgin materials. This durability enables repeated use, which in turn, supports the company’s effort to minimise raw material consumption and environmental impacts.
Grupo GEPP has continued expanding its capabilities to offer consumers beverage options in returnable glass bottles and plastic returnable bottles.
Through its partnership with Sidel to strengthen its returnable packaging operations, this has enabled GEPP to capture nearly 30% of the incremental PET volume achieved by the business, thereby avoiding the use of virgin resin.
Between 2018 and 2023, GEPP achieved a 73.3% increase in the volume of returnable packaging in PET and glass, growing from a baseline of 100% in 2018 to 173.3% in 20231. This growth reflects the company’s continued investment in sustainable packaging alternatives and its commitment to reducing the use of raw materials.
