The event is a global platform for the food and beverage manufacturing industry, bringing together 1,600 exhibitors from 60 countries to display the latest advanced technologies in processing and packaging solutions to the show’s 36,000 visitors. Every year, the Middle East & North Africa (MENA) region’s key buyers converge on the show for face-to-face meetings and deals. Last year, 96% of visitors said the show was important for sourcing.
The Middle East, Africa and India (MEA&I) region continues to be a dynamic marketplace for beverages and is developing at a rapid pace, with a compound annual growth rate (CAGR) of 5.4% expected across all beverage categories from 2021 to 2025, equivalent to an additional 55 billion units.
This year’s show has five core themes: sustainability, innovation, nutrition, technology, and efficiency. As a leading global provider of packaging solutions, Sidel’s key offerings easily demonstrate all of these qualities.
Complete line solutions
Visitors will be able to discuss Sidel’s complete line solutions, a culmination of itsdecades of expertise and its comprehensive portfolio of services in every field of packaging solutions including line concept, engineering, line control and automation, packaging technologies and equipment. As a full solution partner, Sidel helps give producers a thorough understanding of the entire supply chain and how its flexible, smart solutions can respond to the fast-changing market.
Best-in-class aseptic technology
Sidel will preview its latest aseptic packaging system, the new Aseptic Combi Predis X4. Combining the highest food safety standards, unprecedented ease of use, maximum flexibility and best-in-class environmental footprint, this new development harnesses Sidel’s 47 years of experience in aseptic packaging equipment technology. The Aseptic Combi Predis X4 is designed to help Sidel’s customers meet the growing market for healthy and nutritious drinks with a long shelf life such as juice, nectar, soft drinks, isotonics, teas (JNSDIT), and liquid dairy products (LDP).
Single smart solution
Sidel will also demonstrate how its Super Combi – integrating preform feeding, blowing, labelling, filling/capping and cap feeding in a single smart solution – is able to offer significant productivity and quality benefits to customers in the water industry. Water makes up nearly one-third of soft drinks sales in the UAE, the show’s home territory, and here sales are forecast to grow faster than any other category, to 436m litres by 2026, as consumers additionally seek out climate-friendly packaging and larger pack sizes. 
Visitors to the stand will be able to see the fastest single line in MENA in operation, through a film demonstration of the 86,000 bottle-per-hour (bph) Super Combi solution at UAE-based company Mai Dubai. The Sidel stand will similarly show the fastest carbonated soft drinks (CSD) Sidel Super Combi in Africa, recently installed in Challawa, Nigeria and producing 65,000 bph for the Nigerian Bottling Company (NBC of Coca-Cola Hellenic Group).
Sidel, which also offers a Combi solution dedicated to edible oil, will show how it can enhance customers’ line improvement portfolio by upgrading older, low-performance equipment with reliable, high-performance solutions, such as EasyFEED™, Gebo AQFlex® and OptiFEED®.
Harbinder Kathuria, Sidel’s VP Sales for MEA&I, says: “We look forward to welcoming our current and potential customers for really practical discussions about how our flexible, smart solutions can help them enhance their productivity, meet their quality and sustainability goals, and respond to the fast-changing market. We’re eager to welcome visitors and provide them with the best advice and information in the industry.”
Extending shelf life
Another Sidel highlight at the show this year will be Actis™, the proven bottle plasma coating technology, currently accounting for more than five billion bottles produced across the CSD, beer, juices, tea and coffee markets. This technology allows manufacturers to extend the shelf life of a PET bottle by up to five times, while offering significant lightweighting opportunities.
Sidel is continuing with its digital evolution. The Evo-ON® software suite offers powerful cloud computing and data analytic technologies, enabling customers to overcome challenges and reach peak production performance without compromising on product quality or environmental impact, nor adding to operational costs.
Visitors will also discover how Sidel’s service portfolio helps build, maintain and improve customers’ performance throughout their asset lifecycle, offering high levels of reliability during peak production seasons.
Addressing market needs
With expertise in eco-friendly packaging alternatives, from 100% recycled PET (rPET) and light-weighted primary packaging with tethered caps, to optimised secondary and tertiary packaging alternatives, Sidel will show how it is ready to help customers meet the packaging market’s changing priorities.
 UAE Sort Drinks Market Insights 2021 – Key insights and drivers behind the soft drinks market performance. Source – Global Data