In 1846, Francesco Peroni established his first brewery in Vigevano, near Milan. He called his beer Birra Peroni and it still bears his name today. Since then, the brand has welcomed growing demand, embodying Italian values of quality and craftsmanship throughout its history.[5] With production sites in Rome, Padova and Bari, the company has been part of Asahi Group Holdings Ltd. since 2016.[6] While Birra Peroni is especially popular in the Southern part of Italy, Nastro Azzurro is renowned around the globe with the most part of production intended for export. Since its launch in 2005, Peroni Nastro Azzurro has been synonymous with style. Last year, the brewery refreshed the bottle’s look and feel, giving it a clean, elegant and curved shape with a hexagonal logo.[7] Peroni’s site in Bari now produces this high-quality premium lager in the redesigned bottle, next to the domestic brand Peroni.