Founded in 1999, Apemin Tusnad is one of the main mineral water bottlers in Romania, with technology investments of totalling over 30 million euros since the company was founded and a production capacity of 50,000 litres per hour. The company owns three brands – Tusnad, Artesia and Izvorul Ascuns. Apemin Tusnad uses mineral well water that comes from the depths of the Harghita volcanic mountains, a mountainous area where nature has remained untouched. The high quality of the mineral well water has been recognised since the 16th century.
The privately owned company works in harmony with the environment and aims to provide the purest water to consumers. To sustain this mission, it is crucial not only to protect the water source at its origin, but also to ensure the hygiene of the whole bottling process.
In 2020, the market share of packaged water in Romania was 51% on the non-alcoholic market by volume. Additionally, consumers pay more attention to superior water quality and, due to the rising importance of convenience, “on-the-go” consumption is also thriving.