Sdel, the leading global provider of pet solutions for liquid packaging, has announced that sayeed international, pakistan’s leading supplier of industrial packaging solutions, has been appointed as
16 November 2014
17/11/14
Sayeed International will work closely with Sidel to introducethe latest beverage solutions to the Pakistan market and, moreimportantly, to drive better local service and support, includingspare parts supply. The agreement with the new agent was signed atthe Gulfood Manufacturing food & beverage processing event,staged at the Dubai World Trade Centre from 9 - 11 November,2014.
Andrea DelGrosso, Regional Commercial Director atSidel for the Greater Middle East, commented "Pakistan isbecoming one of our key markets in the Greater Middle East regionand we have been present here for many years. Over the past fewyears, we have noticed a robust growth in demand from consumers forvarious beverage products, which in turn has generated strongdemand from beverage producers and converters to acquire the latesttechnologies, helping to reduce cost and increase speed ofproduction." Mr DelGrosso continues: "Having a local agentwith a strong market penetration, like Sayeed International, willdefinitely help us develop closer and more effective relationshipswith our customer base." The announcement is part ofSidel's strategy to provide global experience backed by local salesand service support through proximity to customers.
Sidel Greater Middle East and Africa (GMEA), headquartered inDubai since 2013, has been operating in Pakistan for many years andhas established a solid presence across the country which isconsidered one of its prime markets in the GMEA region. The SidelGMEA HQ in Dubai, on the doorstep of Pakistan, employs more than100 members of staff and is growing, covering all front linefunctions, including line design, project management, installationmanagement, customer service and technical support.
Clive Smith, Zone Vice President for Sidel GMEA, comments"Sayeed International has a strong penetration across thePakistan bottling industry and we are confident that this new agentwill help Sidel serve its customers more effectively."
"On behalf of Sayeed International, Iam delighted to be appointed as the new agent for Pakistan and towork with Sidel, the leader in PET bottling solutions. Ourcollaboration will give us the opportunity to be one step closer toour key customers. We intend to drive better service supply andbuild strong, sustainable relationships with our customers"commented Abbas Sayeed, Chief Executive Officer (CEO) at SayeedInternational.
Pakistan's population rate of 196 million has a growth forecastof 1.49% by the end of 2014. According to Euromonitorstatistics,the population consumed a total of 1.66 billion litres of softdrinks products in 2013, equivalent to 7.9 litres per capita, withan anticipated compound annual growth rate (CAGR) of 7.8 percentpredicted for the period 2013-2018. In this sense, Pakistan ranks42nd in size in terms of beverage consumption globally,and sixth in terms of growth.
