Bsed on its expertise and commitment to innovation, sidel has spoken about the latest aseptic bottling and filling technologies at iran pet 2016, the first and only conference dedicated specifically
27 April 2016
27/04/2016
The event took place from 11-12 April in Tehran.
Harbinder Kathuria, Sidel's Regional CommercialDirector for Greater Middle East (GME), presented at the two-dayconference. He highlighted the importance of product safety andintegrity, and the role that aseptic bottling and filling has inthat process. During his presentation, Mr Kathuria spoke ofthe growth of PET use in the Iranian market. With itspopulation of almost 80 million, strong middle class consumerismand the associated purchasing power that this brings, Iran isexperiencing increased demand for water, juices and other beveragecategories. In the soft drinks sector Iran represents 16% ofthe total volume for GME, with growth of a further 2 billion litresforecast from 2016 to 2020[1].
He also covered the trends and innovations that are driving themarket and how product safety is a fundamental requirement inbeverage processing and packaging. Mr Kathuria outlinedSidel's commitment in this area, discussing barrier packagingsolutions in PET and the Sidel Predis™ dry preform decontaminationtechnology, which has seen over 20 billion bottles producedglobally by over 90 systems that are currently in use. He spoke ofhow Predis is now available for the company's latest generation ofmodular Sidel Matrix™ blowing and Combi equipment: the new SidelMatrix Combi Predis FMa gives beverage producers the benefits ofcost-efficiency and an improved environmental footprint. Among the more recent customers recognising the added value thatPredis offers is Jussara, a
Brazilian dairy producer. The company's UHT milk isstanding out on the shelves in a market dominated by carton as itis packaged in PET bottles produced on a complete Sidel asepticline.
Commenting on the participation of Sidel inthe Iran PET 2016 conference, Mr Kathuria said - "We were honouredto be invited to speak at this prestigious event. We have beeninvolved in supporting customers in Iran for over 30 years, helpingthem lower their total cost of ownership through our equipment andservice offering. The conference provided an excellentopportunity to discuss the growth and potential in what is adynamic market and how the latest developments in aseptic bottlingtechnology will contribute to this growth."
The conference was presented at the ParsianAsadi Hotel and saw the speakers and visiting delegates discussinga wide range of beverage and packaging industry issues as themarket continues to evolve. These included the feedstockadvantage and how that affects the resin trade shift; theimplications for innovation as converters set-up operations inIran; and the impact of foreign beverage and food packaging brandsentering the market. Mr Kathuria concluded - "When marketsare growing, it is more important than ever to be introducing newand innovative PET bottling solutions to meet changing consumertrends."
