CBST 2021

Consumer preferences for beverages have changed drastically, accelerated by the pandemic. Health awareness now significantly influences consumers’ purchase decisions. Rising trends such as sugar-free innovation, flavoured water and functional dairy drinks are some of the vital signs for beverage players to be adapted to their strategies.[1] Moreover, PET, as the only plastic suitable for closed-loop bottle-to-bottle recycling, has an expected compound annual growth rate (CAGR) of 3% between 2019 and 2024 within the water and carbonated soft drinks sector[2], which demonstrates its potential as one of the safest and most sustainable packaging materials.