The NUUK brand takes its name from Greenland’s capital and the fjords that make it famous. The “Frozen, Authentic, Unique” slogan highlights the brand’s attributes, which are closely linked to the properties of water. Produced from clear, 100% recycled PET (rPET), NUUK is a container designed for high-quality, fjord-sourced premium water brands.
With its pure, sophisticated and distinctive design, the 500 ml bottle showcases the water it contains and reflects the brand’s essence. Thanks to its asymmetric shape, NUUK stands out on the shelves, putting traditional water bottle designs in the shadows.
With more than 20 years of expertise in creative PET packaging design, Sidel brings any idea to life. The company’s artistic designers work together with beverage and food industry players to understand their businesses and to ensure full consistency across different brand components from brand identity to industrial bottle production.