AYA is Sidel’s innovative eco-friendly packaging design concept for still water. The result is a perfect match for circular economy requirements that is not only sustainable, but also cost-effective and improves industrial production efficiency.
AYA’s name refers to an ancient Mesopotamian deity, also known as Ea or Enki, who was considered the master of groundwater. This choice is particularly fitting considering the intention behind this new concept: to provide people with safe drinking water who do not have a secure access to it naturally.
An “End to End” approach
Sidel’s new eco-packaging concept AYA was born, reinforcing the company’s commitment to sustainability. The ‘End to End’ approach presents a solution that is sustainable as a whole and at each step in the supply chain:
AYA is based on a 220 ml water bottle featuring an innovative V-shape. This design radically reduces the amount of materials required to bring a truly circular economy into reality:
The eco-friendly AYA marks the first bottle concept released by Sidel to the industry which has been designed with an articulated shoulder featuring three stable positions for different stages, a Sidel patented shoulder solution named Swing™.
The AYA bottle’s distinguished V-shape offers secondary and tertiary packaging alternatives that optimise compactness and reduction of materials while increasing stability to fit with logistics concerns:
The bottle’s space saving shape reduces secondary packaging to a minimum: