AYA is Sidel’s innovative eco-friendly packaging design concept for still water. The result is a perfect match for circular economy requirements that is not only sustainable, but also cost-effective and improves industrial production efficiency. 

AYA’s name refers to an ancient Mesopotamian deity, also known as Ea or Enki, who was considered the master of groundwater. This choice is particularly fitting considering the intention behind this new concept: to provide people with safe drinking water who do not have a secure access to it naturally. 

An “End to End” approach

Sidel’s new eco-packaging concept AYA was born, reinforcing the company’s commitment to sustainability. The ‘End to End’ approach presents a solution that is sustainable as a whole and at each step in the supply chain: 

  • Optimally combines primary and secondary packaging using less packaging material and saving on resources
  • Takes the interaction between packaging and factory equipment into account
  • Considers the impact the packaging has both upstream and downstream in the entire value chain

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An innovative lightweighted V-shaped bottle from 100% rPET

AYA is based on a 220 ml water bottle featuring an innovative V-shape. This design radically reduces the amount of materials required to bring a truly circular economy into reality:

  • Targeted extremely light weight of 5 g
  • Blown from 100% rPET preforms offering a new life to every bottle
  • Includes a snap-on tethered cap, aiming to additionally reduce plastic pollution
  • No need for a label: brand names, logos and legally required information may be engraved in relief onto the bottle, thus reducing waste and further facilitating bottle sorting and recycling

A first-ever articulated shoulder

The eco-friendly AYA marks the first bottle concept released by Sidel to the industry which has been designed with an articulated shoulder featuring three stable positions for different stages, a Sidel patented shoulder solution named Swing™. 

  • After the blow moulding process, the bottle shoulder remains in an intermediary deployed position.
  • After filling and capping, a mechanical pressure is applied on the shoulder to move it down and create AYA’s final iconic V-shape. Slightly pressurised, the bottle bulk is reduced, while at the same time its resistance throughout the supply chain is significantly enhanced.
  • When opening the bottle, a deployed shoulder position is possible to enlarge the volume and avoid any droppage.
  • It also features a specific deep base design to allow for stacking the bottles, reducing the height to improve the whole storage volume.

Bottles stacked in layers on top of each other

The AYA bottle’s distinguished V-shape offers secondary and tertiary packaging alternatives that optimise compactness and reduction of materials while increasing stability to fit with logistics concerns:

  • The bottles are nested together due to their specific deep base shape connecting the lower bottle’s neck and the top bottle’s base.
  • The BOSS™ base shape perfectly accommodates another bottle’s cap, ensuring stability during pallet storage and transport.
  • Each layer of bottles is held together with a perforated cardboard separator that fits over the necks.
  • The size of the separator can be adapted to form individual custom packs which can meet any space and storage constraints at the point of sale.

Bottles positioned top-to-tail, in a staggered fashion

The bottle’s space saving shape reduces secondary packaging to a minimum: 

  • Bottles placed top-to-tail, in a staggered fashion, to make the best use of secondary packaging space
  • Optimised quantity of bottles in any storage volume, making for compact cases that can be easily transported and suited to any distribution need
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