BoostPRIME – A patented breakthrough PET hot fill packaging solution
Sidel’s BoostPRIME won the Marking Prospective Award in the in-market category for the commercial, marketing, and functional benefits it offers. BoostPRIME is a unique PET packaging solution which presents a great alternative for hot-filled beverages in PET bottles. It opens the door to premiumisation and revenue generation with no compromise on packaging performance and the consumer experience. This solution addresses mainly the single-serve market of JNSDIT (juice, nectar, soft drink, isotonics, tea), filled in PET bottles up to 1.2L at temperatures of 85-88°C.
“Through this packaging solution, manufacturers, co-packers and brand owners are able to bottle their products with freedom of shape and design, allowing for greater marketing and product differentiation thanks to the removal of the technical constraints presented by the bottle vacuum. The smoother labelling surface with no vacuum panel clearly expands the branding opportunities,” highlights Scarlet Chen, Vice President Beverages Equipment Sales & Services Greater China.
The award judges also appreciated BoostPRIME for its significant PET resin savings: the solution makes it possible to lightweight the bottle by 30% in comparison to regular HR PET bottles. Moreover, it offers the possibility to switch from sleeve to roll-fed labels, with an estimated ten-time reduction in label costs. Lastly, the label quality is also improved due to an inner bottle pressure during the label application.
“The consumer experience is increased, as handling the packaging is more convenient. Although it is light, the bottle is just as strong when cooled because the inner bottle pressure stemming from the base inversion reduces the risk for deformation,” Scarlet adds.
FBIF is one of the most influential conferences in the food and beverage sector for the Asia Pacific region, therefore attracting the top global and Chinese companies in the industry. The event collects, displays and analyses the most successful business cases and the most creative ideas, offering valuable insights in future trends for decision makers as well as facilitating a healthy development for the whole food and beverage industry. As a ‘Thought Leader’ and ‘Innovation Partner’ with next generation technology, Sidel joined the conference and the exhibition, which – this year – was held under the title “Global innovation, powering the future”. During the show, Sidel’s booth attracted more than 500 visitors, who showed great interest in the company’s innovation offerings.
For more information on the award, visit: http://markingawards.com/en/
Get more information on Sidel’s BoostPRIME