The Middle East, Africa and India (MEA&I) region is a dynamic marketplace. Despite the outbreak of COVID-19, a compound annual growth rate (CAGR) of 2.86% is expected across all beverage categories from 2019 to 2024, equivalent to an additional 12 billion units.[1] While beverage sales volumes are largely dominated by bottled water, carbonated soft drinks (CSD) and liquid dairy products (LDP), the water segment in particular is set to enjoy the highest growth rate in countries such as Nigeria, Saudi Arabia and India within the next two years.