del will be participating at djazagro, one of the maghreb region's leading international tradeshows for the food and beverage industry.
11 April 2016
12/04/2016
Taking place in Algeria from 18-21 April 2016, DjazAgrosees the return of Sidel for the 9th year in a row,presenting its innovations in equipment and services in PET liquidpackaging that support producers in North Africa's firstmarket.
Algeria is an important market for Sidel's customers. Bottled water is currently the most consumed beverage item in theMaghreb region and is expected to continue to retain and evenextend this leading position. Over the next three years, 70per cent of market growth is projected to come from the watercategory, with 65 per cent of this increase coming from Algeriaalone. Consumer expenditure on mineral waters, soft drinks,fruit and vegetable juices were around 27 per cent higher inAlgeria than the world average in 2015. These categories areforecast to continue to rise in value by 2.4 per cent CAGR(compound annual growth rate) over the period 2015 to 2020[1].
With this rising demand, Sidel will be highlighting its latestdevelopments through which customers in the Maghreb region cancapitalise on the opportunities presented. This includes the SidelMatrix™ system for water, innovations in water and juice PETpackaging solutions, as well as value-added services to maintainand improve line performance. Sidel has extensive experiencein these beverage categories. Recent Sidel innovations forwater include the development of Sidel RightWeight™, a 0.5 litrePET water bottle which weighs only 7.95 grams and represents a 34per cent weight reduction compared to the average commercialbottle. Juices, teas and sport drinks are one of the biggestgrowth areas globally and Sidel is at the forefront of innovations,providing tailored PET packaging solutions to ensure that thesesensitive beverages are handled safely. Sidel's expertise hasfeatured in many successful projects in Africa: these include thefirst aseptic PET line in the region which is bottling flavouredwater; an ultraclean Combi line packaging natural mineral water infive bottle formats; and a line for PET packaging of soft drinksfor one of the leading bottlers in Algeria.
Commenting on Sidel's participation at the event, DominiqueMartin, Sidel's Regional Commercial Director for Africa, said - "Weare exhibiting at DjazAgro as we recognise the opportunity to meetand discuss the challenges our customers face and a chance tohighlight the latest developments we have for the PET liquidpackaging market. Maghreb offers significant growthopportunities for beverage producers and we will continue tosupport our customers in providing innovative PET bottlingsolutions to meet consumer trends."
Sidel will also be introducing BSM (Beverage and Services -Maghreb), the company's newly appointed agent in Algeria andMorocco. This is part of Sidel's ongoing commitment toproviding global experience backed by local sales and servicesupport through proximity to customers. Bassam Ousaffi,Sidel's Regional Commercial Director, Maghreb, comments - "We haveserved Maghreb for over 40 years, with almost half of our customersin the region based in Algeria. It continues to be a dynamicmarket which is developing and expanding and we welcome BSM inhelping us to further extend our resources and build on our abilityto respond quickly with spare parts and field service engineers ata local level. This is supplemented by our global teamproviding 24/7 technical support on dedicated hotlines, along withinstant emergency troubleshooting via remote access."
Sidel will be exhibiting as part of the French Pavilion (Stand2C 035) at DjazAgro 2016 which will take place at the SafexExhibition Park in Algiers from 18-21 April, 2016. In 2015,Sidel saw some 350 visitors over the four-day event and with 700exhibitors from 31 different countries taking part in 2016, itpromises to be an important event for food and beverage processingcompanies.