Region – greater middle east & africa
20 April 2015
20/04/2015
Sidel MatrixTM, in addition to Water and CSDPET packaging innovations, to be presented at Maghreb's leadinginternational food tradeshow.
Algiers, Algeria:In line with its continuous efforts to boostits presence in the emerging markets of the Maghreb, Sidel, a global provider of liquid packagingsolutions, announced today that it will participate once again atthe upcoming DjazAgro2015, the leading international tradeshow of the food industryin the Maghreb region.
The four-day event, which will take place at the Safe ExhibitionPark Algiers from the 20th to 23rd of April2015, will feature over 600 suppliers from the agro-food industrygathering together to exchange expertise and showcase their latestsolutions. Sidel will be participating for the eighth time in a rowand will be presenting its latest innovations in Water and JuicesPET packaging solutions, including its revolutionary SidelMatrixTM System and after-sales services.
"The Maghreb region has always been an important target marketfor us as we believe that it offers enormous growth opportunitiesfor organizations in various industries," said Dominique Martin,Regional Commercial Director for Africa at Sidel. "We have beenpresent in the region for more than four decades now, with ourfirst filling machine having been installed in Algeria in 1975.Since then, we have worked to establish a solid presence in theentire Maghreb region and Algeria is now our biggest market byfar."
Historically, Sidel has served around 135 clients in the Maghrebwith almost half being based in Algeria. In terms of equipment,Sidel has installed more than 2,000 pieces in the region, 60 percent of which were installed in Algeria alone.
Sidel mainly operates in the bottled water, carbonated softdrinks (CSD) and juices categories in Algeria and the Maghrebregion with two-digit market share in each of those categories.Bottled Water is currently the most consumed beverage in themarket, and is expected to continue to lead this trend. In the nextthree years, 70 per cent of the market growth is expected to comefrom the water category, with 65 per cent of the capacity increasecoming from Algeria. In aseptic technology and due to the consumerdemand for natural beverages, Sidel also provides Juices PETwithout conservatives.
