The website of liquid packaging specialist sidel is now available in russian, along with the company’s award winning inline magazine as both a printed version and as a newly launched interactive digit

26/08/2013

This brings the total number of languages to seven, illustratingthe ongoing investment by the company in combining global expertisewith local support.

The website development, alongside the introduction of a Russianversion of Sidel's customer-facing magazine 'Inline', demonstratesthe increasing importance of Russia in the beverage packagingmarket.  In 2012 Russia reached a total volume of 37 billionunits, with a forecast growth in units of 3 percent between 2012and 2016.  This growth is expected to come from a variety ofsectors, with JNSDIT, CSD and water anticipated to do particularlywell with compound annual growth rates (CAGR) of 6 percent, 5percent and 5 percent respectively. PET remains the most popularpackaging type in Russia, growing at 4 percent CAGR, with lessreliance on imports due to the gradual growth of domesticcapacities.

The addition of Russian to Sidel's website languages follows therecently launched German version.  It is also available inEnglish, French, Italian, Spanish, Portuguese and Chinese.Alongside the market growth, another reason cited by Sidel forlaunching the site is the tendency for business to be conducted inthe Russian language, particularly in regions such as Baikal,Siberia and the Far East of the country, as well as in countriessuch as Kazakhstan and Uzbekistan.

The Sidel website is easy to navigate and drill down to theinformation required, with a primary search facility by liquidtype, packaging material, equipment or services. It provides awealth of information, including global reference projects, all thelatest company developments and an online version of Sidel Inline,the magazine that is now also available in the Russian language andas a new App. 

"We were waiting for sidel.com and the Inline magazine to beavailable in Russian. It's a great opportunity for us to receivethe updated news and technologies in a language that we understand.With Sidel we have a long-term collaboration at each stage of theproduction cycle, and we are sure that downloading trainingcatalogues or choosing the right technology, which will match ourneeds, will significantly ease our day-to-day work", explainsAlexey Shevelev, Chief Engineer of Galanz Bottlers inKazakhstan.

When it comes to Inline, the magazine focuses even more oncustomers' business needs, following the Sidel Group brandphilosophy of "A Better Match". Inline provides an exciting mix oftopics and editorial styles.

Its content depicts today's and tomorrow's challenges facing thebeverage packaging industry and offers first-hand advice to itsreaders.  Sustainability issues and technical innovations, aswell as successful customer relationships and insights into Sidel'sdaily business, form a substantial part of Inline reporting. Thelatest issue of Inline introduces Sidel Matrix, the new generationof liquid packaging equipment by Sidel(www.sidel.com.ru/Inline).

Russia is represented by the 'R' in the acronym BRIC - Brazil,Russia, India and China - which are seen as the world's majoreconomies in terms of development.  By 2050 it is expectedthat these four economies will be wealthier than most of thecurrent major economic powers.  Sidel supports thosecountries, along with a number of others, by offering communicationmaterial in each of the respective languages.

Visit the Russian language website at www.sidel.com.ru.

Press release to download