Health water bottling to produce 134,000 bottles per hour to meet rising demand for bottled water in saudi’s booming market.
16 September 2014
16/09/2014
To meet the growing demand for bottled water in the SaudiArabian market, Health Water Bottling Company (HWB), a leadingbottled water supplier in Saudi Arabia which produces water underthe Nova brand name, has recently acquired a complete PET line fromSidel which will boast one of the fastest turnover rates in theworld. With the new technologically advanced line, which embracesthe last generation of Sidel Matrix™ equipment, HWB will beproducing PET water bottles in 330 ml and 600 ml formats at a speedof 134,000 bottles per hour by February 2015.
Sustain industry-leading position
In recent years, demand for bottled water (both still andcarbonated) in the Saudi Arabian market has risen dramatically andis forecast to grow even further in future years. Off-trade salesvolume of bottled water rose by 52.4% between 2007 and 2012,growing from 1,063 to 1,620 million litres sold, and has come closeto surpassing even carbonates' sales. The increase in demand hasbeen attributed to the growing population of Saudi Arabia. Thenation recorded a 2% increase in population in 2011 and water,being such a fundamental necessity, drove up the demand for bottledwater.
In light of this increasing demand, the turnout rate of Novabranded bottles is crucial. Sidel's leading technology in PET linesolutions will allow HWB to stay at the forefront of this growingmarket by boosting its annual water production capacity with anadditional 134,000 bottles per hour, thereby sustaining itsindustry-leading position.
Sidel chosen as the unique supplier for the new HWBcomplete line
During the 15-year relationship between the two companies, HWBhas purchased different standalone equipment from Sidel, rangingfrom blowing machines, to fillers and others. The company wasoperating lines that featured technologies from several differentsuppliers, which did not optimise the overall line efficiency interms of energy cost and wastage. This is one of the reasons forHWB making the subsequent decision to choose one unique reliablesolutions provider for a complete line to ensure line performance.Sidel was selected because of its expertise in engineering know-howand the high performance of its equipment and services.
"We have been using Sidel's equipment in our lines for manyyears now and have consistently been satisfied with their serviceand after-sales support. We have decided that, due to theirsuperior knowledge and technical capabilities, Sidel would be thebest option for us in terms of a complete line," said Harry Nowers,Plant Manager at Health Water Bottling Company.
A technologically advanced production line
Based on the latest proven modular generation of PET bottlingequipment, the Sidel Matrix system offers a higher level ofperformance, very fast changeover times, greater oven efficiencyand improved uptime.
With its new complete line acquisition, HWB will benefit fromthis latest Sidel generation of solutions. The line will beequipped with two Sidel Matrix Combis, integrating blow-fill-cap inone unique enclosure. Because of the neck-handling and positivetransfer of bottles between blow moulding and filling, the SidelMatrix Combi is not bound by the limitations imposed by airconveyors. It will offer HWB greater design freedom in terms ofbottle shape and the ability to package lightweight bottles at highspeeds. Moreover, its overall efficiency, ergonomic and hygienicdesign, compact size, easy maintenance and lower energy consumptionwill all contribute to real cost reductions for HWB.
"Given the large increase in demand for bottled water in SaudiArabia, there is now a huge opportunity for water providers in thearea and we believe that HWB has definitely made a good choice byselecting the Sidel Matrix Combi which will offer great productionefficiency and potential bottle lightweighting possibilities. Weare globally committed to providing our customers with reliable andinnovative technology and are glad to see that our Saudi-based teamis striving to uphold that commitment," said Nicola Barusi,Regional Commercial Manager for Sidel in Saudi Arabia.
Based on 50-years' experience in blowing and 40-years'experience in PET, Sidel will also support HWB to reach a very highlevel of bottle quality due to the company's blowing processexpertise and high energy-efficient process. "Our mission is toconstantly push the limits of technology and provide unique andinnovative solutions for our customers, and we have definitelydemonstrated that with this piece of machinery. We are very proudto have our name on one of the fastest lines in the industry," saidAndrea DelGrosso, Regional Commercial Director for Sidel.
