MORE INTERNATIONAL AWARD SUCCESS FOR SIDEL CUSTOMER-MAGAZINE

02/09/2013

The magazine, now available digitally following the launch of a new app, received a Silver in the 'Corporate Publishing' category of the 2013 Astrid Awards, an annual international scheme, now in its twenty-second year, which recognises 'Outstanding Achievement in Design Communications'.

 

The award follows a Gold in the 2012 Stevie International Business Awards where Inline won the category 'Best Marketing or Sales Brochure or Kit'.

 

This year, the Astrid Awards attracted 590 entries from some 16 countries, with many major blue- chip companies amongst the entrants.  The judging panel comprised industry leaders and corporate communications professionals from agencies and corporations throughout the world.  The judging criteria included originality of design, communication of the value proposition and overall success in describing the purpose of the organisation.

 

With product categories ranging from advertisements and annual reports to packaging and posters, the awards aim to promote design as a fundamental element of communications, a business imperative, and a powerful tool for commercial success. 

 

The design and the editorial content of Inline were refreshed in 2011 to reflect Sidel's new brand promise to be 'A Better Match'.  The exercise to evaluate and refocus the magazine was undertaken to better represent the new brand and to provide an increased emphasis on Sidel customers and their needs.  Nicholas Bloch, Executive Vice President for Group Communications at Sidel, comments - "Many magazines published by businesses and corporations can be a little inward looking.  We wanted a magazine that represented the challenges and the core issues that our customers face and the content certainly reflects that.  Case studies and interviews with customers are central features of Inline, drawing invaluable insights from those who are operating at the heart of the beverage industry."

 

Issue 5 of Inline is now available in English, French, Spanish, German, Portuguese, Chinese and Russian and illustrates very clearly the customer focused philosophy that has helped to make the magazine so successful.  With its theme of 'Proven Possibilities', this issue continues to add to the discussions which help to shape the future of liquid packaging.   Contributing to Issue 5 (and featured on the cover) is Fabrice Peltier, founder of the Designpack Gallery and the 'Allée du Recyclage' in Paris which promotes the art of packaging design.

 

Press release to download

 

Número de RFC: IT01787680345