Within Food, Home and Personal Care (FHPC) products, differentiation and premium appeal – together with eco-friendly credentials – are key to win consumers’ preference. The Group’s design expertise, embracing PET packaging development, world-leading engineering services and smart line design capabilities, proves instrumental to help companies active in those market segments to quickly achieve flexibility, operability and efficiency of their production lines.
Market-tailored innovations: keys to an agility boost
At Booth J035 (Hall 6) at All4Pack, Sidel and Gebo Cermex will be showcasing attractive solutions across packaging and end-of-line. Louis Merienne, Sales Director Europe Gebo Cermex, highlights the focus for both business units, “Thanks to our design expertise we are able to provide our customers with assistance very early in the value chain. This is one of the pillars of a successful partnership, which needs to evolve as the market changes: this is why our entire services portfolio, from pre-contracting to asset management, helps our customers in building, maintaining and improving their line performances.”
The key Sidel and Gebo Cermex solutions on display in Paris are:
Cecile Alexandre, Category Director Food Home & Personal Care at Sidel, says, “Packaging is a key component of any marketing mix: it must be eye-catching to differentiate brands in the marketplace with dependable performance all the way from concept to consumer. The advantages of PET as a packaging material are numerous: it is strong, unbreakable, light, transparent, safe, and above all 100% recyclable. As a lightweight material, PET offers also considerable environmental benefits in the form of lower transport costs and reduced fuel emissions. Its unique geometric properties and inherent barrier properties, together with its design flexibility, have enabled food, home and personal care manufacturers to use less and less material in the packaging process, while optimising energy use. These processes also help reduce waste and improve sustainability measures.”