Sel’s customer magazine, inline, which is dedicated to pet as a sustainable liquid packaging solution, has won gold in the 2015/2016 mercury excellence awards.
11 February 2016
17/03/2016
Presented in the category 'Best Company Brochure', theaward recognises clear, creative and relevant communication thathas made a difference in its respective industry. Themagazine is published in seven languages and distributed worldwideto more than 10,000 stakeholders in the beverageindustry.
"We know from customer feedback that Inline magazine isappreciated for its thought-provoking and relevant content, whichhelps beverage producers gain insights that can add real value totheir businesses," comments Nicholas Bloch, Executive VicePresident for Group Communications at Sidel. "For example, theopportunity to learn from others' experiences through the casestudies we feature on PET bottling applications. We always striveto address the latest topics affecting the beverage industry fromvarious perspectives across the supply chain."
The winning issue, Inline No. 8, features a cover story withJoanna Yarbrough, Head of Packaging Research & Development atNestlé Waters, and also looks at the importance of innovation instaying ahead in the beverage industry with Isabelle Maillot, VicePresident of Product Innovation at Sidel. The issue also covers anumber of case studies, including one on Brazilian dairy producerJussara, which recently differentiated its brand by packaging UHTmilk in PET bottles with a Sidel aseptic complete linesolution.
Inline is published in both printed and digital formats, withelectronic interactive versions of all issues available for iOStablets via the App Store in English, Chinese, French, German,Portuguese, Russian and Spanish.
Recognising creativity and quality
The Mercury Awards have rewarded businesses worldwide indifferent categories for over a quarter of a century. Theyrecognise excellence, creativity and quality of effectivecommunication materials.
Some of the elements considered in the judging process are: howeffectively the material meets the stated objectives; how well thematerial is communicated to the target audience; use of imaginativeand original solutions; the use of material to illustrate andclarify the information; and the overall expression of themessage.
The awards were set up with the aim of ensuring fairness andimpartiality. The organisation behind the awards is the onlyindependent body in the world that accepts no advertising,membership fees or outside sponsorship.
The Gold Mercury Excellence Award follows an earlier triumph, asSidel's Inline magazine was recognised recently in the 2015 Stevie®International Business Awards' category of 'Best Marketing or SalesBrochure or Kit'. It has also won a number of other awards,including previous Gold and Silver Stevie Awards and a SilverAstrid Award.
Further information on PET as a packaging solution is availableat sidel.com/PET. The Inline magazine itself can be accessed atsidel.com/inline.