‘line’, the customer-facing magazine produced by pet liquid packaging solutions specialist sidel, has won its second award in less than a year.

02/09/2013

The magazine, now available digitally following the launch of anew app, received a Silver in the 'Corporate Publishing' categoryof the 2013 Astrid Awards, an annual international scheme, now inits twenty-second year, which recognises 'Outstanding Achievementin Design Communications'.

The award follows a Gold in the 2012 Stevie InternationalBusiness Awards where Inline won the category 'Best Marketing orSales Brochure or Kit'.

This year, the Astrid Awards attracted 590 entries from some 16countries, with many major blue- chip companies amongst theentrants.  The judging panel comprised industry leaders andcorporate communications professionals from agencies andcorporations throughout the world.  The judging criteriaincluded originality of design, communication of the valueproposition and overall success in describing the purpose of theorganisation.

With product categories ranging from advertisements and annualreports to packaging and posters, the awards aim to promote designas a fundamental element of communications, a business imperative,and a powerful tool for commercial success. 

The design and the editorial content of Inline were refreshed in2011 to reflect Sidel's new brand promise to be 'A BetterMatch'.  The exercise to evaluate and refocus the magazine wasundertaken to better represent the new brand and to provide anincreased emphasis on Sidel customers and their needs. Nicholas Bloch, Executive Vice President for Group Communicationsat Sidel, comments - "Many magazines published by businesses andcorporations can be a little inward looking.  We wanted amagazine that represented the challenges and the core issues thatour customers face and the content certainly reflects that. Case studies and interviews with customers are central features ofInline, drawing invaluable insights from those who are operating atthe heart of the beverage industry."

Issue 5 of Inline is now available in English, French, Spanish,German, Portuguese, Chinese and Russian and illustrates veryclearly the customer focused philosophy that has helped to make themagazine so successful.  With its theme of 'ProvenPossibilities', this issue continues to add to the discussionswhich help to shape the future of liquid packaging.  Contributing to Issue 5 (and featured on the cover) is FabricePeltier, founder of the Designpack Gallery and the 'Allée duRecyclage' in Paris which promotes the art of packaging design.

Press release to download