Bickford’s Australia

Founded in 1839, Bickford’s is an independently owned business under The Bickford’s Group with its head office based in Adelaide, South Australia, and is one of the oldest and most treasured Australian brands. The company enjoys premium positioning in the market and owns a wide product portfolio of non-alcoholic beverages, encompassing carbonated soft drinks (CSD), juice, cordials, syrup, flavoured and plant-based milk, and flavoured water. Every product from Bickford’s shows great commitment to excellence and outstanding quality. 

Bickford’s was already equipped with a complete flexible PET line from Sidel, managing both sensitive products and CSD via an Aseptic Combi Predis™ and a Combi SF300, respectively. With the trend towards premiumisation, it is crucial for beverage brand owners to focus on flavour variety and product diversification in the market while maintaining safety. Thanks to a successful partnership on the 1 litre formats, Bickford’s reached out to Sidel again in order to introduce two new formats that would further increase their market share & category penetration and to perform maintenance for excellent product safety.