As part of its ongoing commitment to offering global experience backed by local sales and service support to customers, sidel has relocated the uk office to better serve customers in the uk and irelan
26 November 2014
26/11/14
In its continued efforts to strengthen long-termbusiness partnerships, the Europe & Central Asia team has movedto larger, refurbished offices in Hertfordshire, UK. The newoffices are already proving popular with Sidel's customers, rangingfrom major brand owners to niche beverage producers.
In line with Sidel's strategy of working in close proximity tocustomers through dedicated offices in the regions in which itoperates, the new regional office in Welwyn Garden City inHertfordshire, includes Sidel's sales and customer servicedepartments, previously located at the former site inHatfield. The new offices, which cover approximately 400square metres, were chosen for their ability to offer much betteraccess to support customers throughout the UK and Ireland.
Giobbe Righetti, General Manager and Customer Service Managerfor Sidel UK & Ireland, said of the move: "We are constantlylooking at how we can improve service to our customers. Thislatest investment will bring real benefits, offering a much morewelcoming environment along with the opportunity to better supportbeverage producers in what is an increasingly competitivemarket."
The packaging market in the UK and Ireland has seen a 1.9%growth in volume sales (compounded annual rate of growth) in theuse of PET over the five-year period 2008-2013. Commenting onthe company's decision to focus on PET, Pavel Shevchuk, Sidel'sZone Vice President for Europe and Central Asia, explains: "PEToffers producers significant potential cost and sustainabilitybenefits through lightweighting, which brings a substantialreduction in the amount of material required and lowersdistribution costs and environmental footprint. It is light,robust, flexible and easy to transport and delivers otheroutstanding benefits - from preventing food waste to providing highlevels of commercial sustainability through its fullrecyclability."
"From its transparency that lets the consumer see thepackaging's contents to its design flexibility and ability tosurvive long journeys and still look good in the hands of theconsumer, PET quite simply offers everyone a great brandexperience," says Pavel.
Existing and potential customers visiting the company's newoffices from throughout the UK and Ireland can witness how Sidel isA Better Match for them, understanding the many contradictorydemands placed on their beverage production. For example, bymultiplying the number of stock keeping units (SKUs) while alsokeeping production easy to use, reliable and efficient. Theycan learn how the company can reduce resource use, including floorspace, water and energy, while still improving product quality anddriving down costs.
At the UK offices, customers can also find out all about thelatest available packaging innovations, equipment and services fromwhich producers and bottlers can benefit by creating better valueand return on investment on their lines. One such recentdevelopment is Sidel Matrix™. The Sidel Matrix system is thecompany's most powerful complete line solution in terms ofperformance, flexibility, cost savings and sustainability. The modular architecture of this system can match virtually anyconfiguration producers want, with a higher level of performanceand a lower environmental footprint. The Sidel Matrix systemincludes blowers, fillers, the Sidel Matrix Combi and labellers.Another such innovation is the new portfolio of Sidel Services™,which adds more value to installed equipment, beverage products andproducers' bottom lines.
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