Edible oil

According to Global Data[1], bottled oil accounts for the majority of the market with six billion units and edible oil will reach a compound annual growth rate (CAGR) of 4.4% by 2024 within the food category in the Middle East, Africa and India region. Price is a key driver that influences consumers’ purchase decisions in edible oil across the African continent. Value for money is, therefore, key and impacts the choice of oil. [2] In Africa, domestic players dominate the market due to their proximity to the market. Hence, their ability to rapidly fulfil consumer demand for competitive prices and availability plays a crucial role.

Despite the outbreak of the pandemic, the edible oil market continues to grow, since it is essential for cooking. For producers, cost and productivity is therefore key to being competitive. Sidel’s holistic approach to the edible oil-bottling environment has already supported customers in Africa to accomplish their goals.