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Mai Dubai

The challenge

Mai Dubai was established in 2012 and is one of the leading bottled water companies in the UAE. A PET complete bottling line at leading water company Mai Dubai LLC has been hailed as the fastest single line in the Middle East, Africa and Asia. Sidel’s Super Combi solution, adapted to optimise space and increase efficiency, is helping the UAE-based company deliver high-quality water and take another step towards becoming the region’s number one water brand.

The solution

The line fills 86,000 bottles per hour (bph) in three different formats (200ml, 330ml and 500ml). But speed was just one consideration when it came to selecting Sidel, as Mai Dubai CEO Alexander van ’t Riet explains: “Our key considerations were the optimal use of space, high consistent quality and efficiency with flexibility. Sidel’s digital capability was very attractive, too, with its Efficiency Improvement Tool (EIT®) enabling us to track the performance of every part of the line.  Sidel also added extra value by using its design expertise to help us to strengthen our 500ml bottle without compromising its iconic design. Finally, Mai Dubai is a leader in sustainability and Sidel’s solution supported our low energy requirements.” The complete high-performance line provided by Sidel delivers optimum water quality. It includes the all-in-one Super Combi solution for blowing, labelling and filling, with the unique ground level preform infeed system, EasyFEED™, and the top ergonomic cap feeder, Gebo OptiFeed®.

The outcome

Mai Dubai appreciated Sidel’s smooth implementation of the line and ability to meet deadlines. The new installation is enabling Mai Dubai to respond to the growing demand for bottled water in the UAE, which already has one of the world’s highest per capita water consumption, as consumers opt for healthier products and move away from sugary drinks to no-calorie options.

"“We were very impressed with Sidel’s adaptability and understanding of our requirements. They delivered a line that was faster than our original specification. Sidel also met our additional request for bottle strength improvement.”"

Mohamad Usman

Mai Dubai’s Director of Operations

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