Gian De Belder, Packaging Sustainability Technologist at Procter & Gamble talks to Naima Boutroy, Global Packaging Expert at Sidel about sustainability and why tackling environmental issues needs to be a collaborative effort.
What role does sustainability play at P&G?
Sustainability is a core part of our business and also of my role, as I identify and work on new-to-the-world rigid packaging sustainability projects. I am highly passionate about the topic and the work started already few years ago, when we introduced renewable resins into our shampoo bottles. During Earth Week in 2018 we announced Ambition 2030, our new program that focuses on the world’s most pressing environmental challenges: finite resources and growing consumption.
Ambition 2030 defines broad-reaching goals that have one purpose: to enable a positive impact on the world whilst creating value for consumers, partners and the company. We believe that our global reach, our understanding of the five billion consumers we serve and our innovation capabilities give us a unique ability to make a positive difference.