During the current situation caused by Covid-19, Sidel’s main concern is the health and safety of all of our stakeholders as well as ensuring business continuity for our customers. Read More
Strategic Marketing Analyst
Contract Type
Permanent
Country
ITALY
Location
Parma

Your Opportunity

Sidel is looking for a talented marketing analyst to join the Strategic Marketing team, in order to back specific strategy projects with data-driven insights, support with market and business analysis, identify new growth opportunities and facilitate business innovation and new business models. We are looking for a data-driven, results-oriented professional with few years of experience in the role

Your Mission

  • support the organization with the identification of consumer-, customer-, market- and competition-related trends that have a direct impact on the industry and on Sidel position into it
  • support the improvement of our Pricing strategies and margins, as an effective lever in the company's profitable growth
    perform market- and business- analysis to support business decisions, specific projects and yearly business processes (STRAT, PDP etc…)
  • maintain and evolve Customer segmentation (Service/Equipment) in order to support the go to market strategy
  • identify under-served segments and areas of opportunities for improving sales actions
  • analyze market trends and the opportunities for Sidel in the competitive market context
  • maintain and evolve the Service Potential (market sizing) estimates and manage the corresponding tool (SNAPshot in Qlik)
  • maintain and evolve the NPV calculator tool
  • identify main Customer pain points and new ways to address them
  • clearly outline and communicate the results of the strategic marketing analysis

The role is intended to be a global one, although coordination with regional marketing and strategy functions will be required, as well.

Your Profile

  • Master Degree or equivalent
  • MBA an advantage
  • Provenience from marketing & sales function in B2B industry
  • Min. 3 years experience in marketing: strategic marketing, product management, BD, pricing
  • Proven experience in analysis/synthesis and execution of strategic projects
  • Provenience from the packaging industry a plus
  • Experience in driving projects in a functionalized company in matrix context
  • Ability to communicate clearly

Contract Type
Permanent
Country
ITALY
Location
Parma
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