INNOMEX INCREASE SALES BY 30% WITH NEW BOTTLE DESIGN
Farmacia Guadalajara, Mexico
With sales of bottled water on the rise in Mexico, the nationwide pharmacy store chain Farmacia Guadalajara, wanted to get a bigger piece of the action.
The Mexican chain had previously used third party suppliers to provide their bottled water but decided to start its own production in still and carbonated water, Innomex.
The new Innomex bottling plant was established in 2012 close to Guadalajara. The plant needed to be high-tech and efficient yet also prepared for future growth. To meet these demands, the Innomex team invested in a Sidel Eurotronica FMc filler and a Starblend mixer. With speeds of up to 10,000 bottles per hour in the 1.5 litre format and up to 16,000 bottles per hour in the 330 ml and 600 ml formats, this equipment gave the plant the right degree of production flexibility and efficiency.
Design with 30% less PET
Innomex also worked with Sidel on the new bottle design. This has enabled considerable savings in production costs by using 12 grams less raw material than the original bottle from the third party supplier, amounting to an impressive 30% less PET. In addition to these resource savings, the new design has also been highly popular with consumers. In the first year alone, sales have increased by 30% due to better brand positioning and the improved recognition factor of the new bottle design.
Sidel's production equipment was installed in December 2012 and production started in February 2013. Today the Blue Bay bottled water produced by Innomex is available in both carbonated and still variants and distributed and sold throughout the country in the 1,200 branches of the Farmacias Guadalajara.
Innomex considers their move into bottled water production to be a resounding success. Rodrigo Arroyo, Corporate Director of Innomex, sees the close relationship with Sidel as one of the main reasons for their good results.
"We knew we needed the right technology to be able to confidently move into bottled water production. We had a team of talented people, including the team from Sidel, who could ensure this project met our goals and ultimately make our plant more productive."